Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Xero | 1028 | — | 0 | 2847 | 2512 88.2% |
| 204 | — | 0 | 1927 | 1837 95.3% | |
| here | 26 | — | 0 | 30 | 29 96.7% |
| xero.com | 23 | — | 0 | 41 | 19 46.3% |
| Xero Accounting Software | 23 | — | 0 | 55 | 53 96.4% |
| xero | 21 | — | 0 | 38 | 34 89.5% |
| XERO | 16 | — | 0 | 129 | 127 98.4% |
| www.xero.com | 11 | — | 0 | 24 | 24 100% |
| Try Xero for Free | 11 | — | 0 | 13 | 12 92.3% |
| https://www.xero.com/ | 11 | — | 0 | 17 | 16 94.1% |
| Xero Practice Manager | 10 | — | 0 | 12 | 8 66.7% |
| Xero Accounting | 9 | — | 0 | 30 | 28 93.3% |
| Xero.com | 9 | — | 0 | 9 | 8 88.9% |
| Learn more | 8 | — | 0 | 66 | 63 95.5% |
| accounting software | 8 | — | 0 | 8 | 8 100% |
| Xero, | 8 | — | 0 | 17 | 17 100% |
| https://www.xero.com/uk/legal/privacy/ | 7 | — | 0 | 7 | 6 85.7% |
| Xero. | 7 | — | 0 | 8 | 7 87.5% |
| Xero Logo | 7 | — | 0 | 36 | 35 97.2% |
| Xero logo | 6 | — | 0 | 7 | 7 100% |
| Try Xero for free | 6 | — | 0 | 7 | 7 100% |
| Partner logo | 6 | — | 0 | 220 | 220 100% |
| https://www.xero.com/uk/about/legal/privacy/ | 5 | — | 0 | 5 | 5 100% |
| Xero Certified Advisor | 5 | — | 0 | 38 | 38 100% |
| Xero Payroll | 5 | — | 0 | 8 | 8 100% |
| Learn More | 5 | — | 0 | 5 | 5 100% |
| https://www.xero.com | 5 | — | 0 | 6 | 6 100% |
| https://www.xero.com/uk/about/terms/privacy/ | 4 | — | 0 | 4 | 4 100% |
| Find out more | 4 | — | 0 | 11 | 10 90.9% |
| new small business registrations in Australia | 4 | — | 0 | 4 | 4 100% |
| Xero Online Accounting Software | 4 | — | 0 | 4 | 4 100% |
| accounting services | 4 | — | 0 | 4 | 0 0% |
| logo | 4 | — | 0 | 104 | 104 100% |
| Xero Gold Partner | 4 | — | 0 | 50 | 50 100% |
| Picture | 4 | — | 0 | 20 | 20 100% |
| Xero Tax | 4 | — | 0 | 5 | 5 100% |
| Xero accounting software | 4 | — | 0 | 7 | 6 85.7% |
| http://www.xero.com/ | 4 | — | 0 | 4 | 2 50% |
| Xerocon | 4 | — | 0 | 5 | 3 60% |
| xero singapore | 4 | — | 0 | 42 | 0 0% |
| Xero website | 4 | — | 0 | 4 | 4 100% |
| https://www.xero.com/us/ | 4 | — | 0 | 4 | 4 100% |
| Learn more about Xero | 4 | — | 0 | 10 | 10 100% |
| dedicated site | 3 | — | 0 | 3 | 3 100% |
| xero accounting | 3 | — | 0 | 28 | 27 96.4% |
| Privacy | 3 | — | 0 | 284 | 284 100% |
| bookkeeping serivces | 3 | — | 0 | 3 | 0 0% |
| Check them out | 3 | — | 0 | 6 | 6 100% |
| Visit Website | 3 | — | 0 | 3 | 3 100% |
| Website | 3 | — | 0 | 4 | 2 50% |
Frequently Asked Questions
What anchor texts are used to link to xero.com?
This page shows all anchor texts found in backlinks pointing to xero.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe xero.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does xero.com have?
The anchor text report for xero.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.