Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Waitrose | 228 | — | 0 | 823 | 763 92.7% |
| 59 | — | 0 | 239 | 228 95.4% | |
| www.waitrose.com | 15 | — | 0 | 17 | 14 82.4% |
| here | 14 | — | 0 | 26 | 18 69.2% |
| waitrose | 10 | — | 0 | 24 | 24 100% |
| Waitrose.com | 9 | — | 0 | 181 | 181 100% |
| Waitrose & Partners | 8 | — | 0 | 4795 | 4795 100% |
| waitrose.com | 8 | — | 0 | 16 | 14 87.5% |
| TELEGRAM @SEO_LINKK_ORDER – SEO BACKLINKS, HOMEPAGE LINKS, CROSSLINKS | 6 | — | 0 | 7 | 0 0% |
| Waitrose Cookery School | 4 | — | 0 | 5 | 4 80% |
| Waitrose Community Matters | 4 | — | 0 | 5 | 5 100% |
| website | 3 | — | 0 | 4 | 4 100% |
| flag United Kingdom | 3 | — | 0 | 18 | 0 0% |
| http://www.waitrose.com | 3 | — | 0 | 29 | 28 96.6% |
| Waitrose Duchy Organic | 3 | — | 0 | 6 | 6 100% |
| http://www.waitrose.com/ | 3 | — | 0 | 3 | 2 66.7% |
| BLACK SEO LINKS, BACKLINKS, MASS BACKLINKING – TELEGRAM @SEO_LINKK | 3 | — | 0 | 3 | 0 0% |
| Waitrose logo | 3 | — | 0 | 4 | 4 100% |
| Go To Waitrose | 3 | — | 0 | 223 | 223 100% |
| Waitrose Cellar | 2 | — | 0 | 2 | 2 100% |
| https://www.waitrose.com | 2 | — | 0 | 2 | 2 100% |
| Buy Now | 2 | — | 0 | 4 | 4 100% |
| Essential Waitrose | 2 | — | 0 | 4 | 4 100% |
| Waitrose, | 2 | — | 0 | 2 | 2 100% |
| Waitrose and Partners | 2 | — | 0 | 223 | 223 100% |
| link | 2 | — | 0 | 4 | 4 100% |
| HERE | 2 | — | 0 | 9 | 2 22.2% |
| WAITROSE | 2 | — | 0 | 4 | 4 100% |
| Homepage | 2 | — | 0 | 3 | 3 100% |
| here. | 2 | — | 0 | 2 | 2 100% |
| Waitrose No. 1 | 2 | — | 0 | 3 | 3 100% |
| recipe | 2 | — | 0 | 4 | 4 100% |
| My Waitrose | 2 | — | 0 | 2 | 2 100% |
| https://www.waitrose.com/ | 2 | — | 0 | 2 | 2 100% |
| mini egg cake recipe | 2 | — | 0 | 2 | 2 100% |
| myWaitrose | 2 | — | 0 | 2 | 2 100% |
| Buy Waitrose No1 Chocolate | 2 | — | 0 | 2 | 2 100% |
| lunchtime meal deal | 2 | — | 0 | 3 | 3 100% |
| Finchley Road | 2 | — | 0 | 2 | 2 100% |
| Heston Blumenthal | 2 | — | 0 | 2 | 2 100% |
| Available at Waitrose | 2 | — | 0 | 2 | 2 100% |
| @SEO_CARTEL IN TELEGRAM – SEO BACKLINKS, BULK LINK POSTING, BOOST SEO RANKING | 2 | — | 0 | 2 | 0 0% |
| Unpacked | 2 | — | 0 | 2 | 2 100% |
| Buy now | 2 | — | 0 | 2 | 2 100% |
| the original | 2 | — | 0 | 2 | 0 0% |
| Nut Roast | 1 | — | 0 | 1 | 1 100% |
| Hot Cross Buns | 1 | — | 0 | 1 | 1 100% |
| Waitrose Recipes | 1 | — | 0 | 1 | 0 0% |
| Mini Mince Pies made using ground almonds in the pastry by Waitrose Magazine: | 1 | — | 0 | 2 | 2 100% |
| Recipe link | 1 | — | 0 | 5 | 5 100% |
Frequently Asked Questions
What anchor texts are used to link to waitrose.com?
This page shows all anchor texts found in backlinks pointing to waitrose.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe waitrose.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does waitrose.com have?
The anchor text report for waitrose.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.