Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Sun Life | 28 | — | 0 | 160 | 157 98.1% |
| www.sunlife.com | 18 | — | 0 | 106 | 79 74.5% |
| Sun Life Financial | 18 | — | 0 | 35 | 35 100% |
| 14 | — | 0 | 32 | 32 100% | |
| Privacy | 5 | — | 0 | 30 | 30 100% |
| Security | 5 | — | 0 | 30 | 30 100% |
| Confidentialité | 3 | — | 0 | 223 | 223 100% |
| SunLife | 3 | — | 0 | 6 | 6 100% |
| Website | 3 | — | 0 | 4 | 4 100% |
| Sun Life Financial Inc. | 3 | — | 0 | 3 | 3 100% |
| benefits | 3 | — | 0 | 5 | 5 100% |
| here | 3 | — | 0 | 4 | 3 75% |
| Fraude | 3 | — | 0 | 223 | 223 100% |
| sunlife.com | 3 | — | 0 | 4 | 4 100% |
| www.sunlife.com/us | 3 | — | 0 | 3 | 3 100% |
| Visit our website to discover how Sun Life is making life brighter for our customers, partners and communities. | 3 | — | 0 | 5 | 5 100% |
| Sunlife | 3 | — | 0 | 3 | 2 66.7% |
| Legal | 3 | — | 0 | 18 | 18 100% |
| California Privacy Policy and Notice. | 3 | — | 0 | 5 | 5 100% |
| recognition | 3 | — | 0 | 5 | 5 100% |
| Sécurité | 3 | — | 0 | 222 | 222 100% |
| http://www.sunlife.com | 2 | — | 0 | 4 | 3 75% |
| Sun Life Global Solutions | 2 | — | 0 | 107 | 107 100% |
| Sun Life United States | 2 | — | 0 | 107 | 107 100% |
| Privacy Policy | 2 | — | 0 | 3278 | 3278 100% |
| Financière Sun Life | 2 | — | 0 | 17 | 17 100% |
| Fraud | 2 | — | 0 | 12 | 12 100% |
| Sun Life International | 2 | — | 0 | 3 | 3 100% |
| Sun Life logo | 2 | — | 0 | 3 | 3 100% |
| Visit Site | 2 | — | 0 | 2 | 2 100% |
| https://www.sunlife.com | 2 | — | 0 | 2 | 2 100% |
| Site Web | 1 | — | 0 | 1 | 1 100% |
| online tool | 1 | — | 0 | 6 | 6 100% |
| Learn more about the partnership and Goodpath's whole-person care | 1 | — | 0 | 1 | 1 100% |
| report from Sun Life | 1 | — | 0 | 1 | 1 100% |
| Sun Life Financial Rotational Leadership Development Program | 1 | — | 0 | 1 | 1 100% |
| Sun Life logo Sun Life | 1 | — | 0 | 1 | 1 100% |
| Visit Website | 1 | — | 0 | 1 | 1 100% |
| Picture | 1 | — | 0 | 4 | 4 100% |
| has announced | 1 | — | 0 | 2 | 2 100% |
| Ver site ⇨ | 1 | — | 0 | 1 | 0 0% |
| http://www.sunlife.com/presentationsauxinvestisseurs | 1 | — | 0 | 1 | 1 100% |
| Sun Life<img decoding="async" class="sponsor-info-logo" src="https://www.benefitscanada.com/wp-content/uploads/sites/7/2024/04/Sun-Life-logo.png" alt="Sun Life" style="max-width: 180px; padding-top: 16px !important;"> | 1 | — | 0 | 1 | 1 100% |
| Sun Life's | 1 | — | 0 | 1 | 1 100% |
| PT. Sun Life Financial Indonesia | 1 | — | 0 | 1 | 1 100% |
| Dentist Directory | 1 | — | 0 | 4 | 4 100% |
| http://sunlife.com/us | 1 | — | 0 | 2 | 2 100% |
| investor.relation | 1 | — | 0 | 1 | 1 100% |
| www.sunlife.com/LaJourneeDeLinvestisseur | 1 | — | 0 | 1 | 1 100% |
| Find A Dentist - Sun Life Financial | 1 | — | 0 | 1 | 1 100% |
Frequently Asked Questions
What anchor texts are used to link to sunlife.com?
This page shows all anchor texts found in backlinks pointing to sunlife.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe sunlife.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does sunlife.com have?
The anchor text report for sunlife.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.