Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| REI | 507 | — | 0 | 1223 | 1079 88.2% |
| 110 | — | 0 | 387 | 351 90.7% | |
| rei.com | 38 | — | 0 | 58 | 44 75.9% |
| www.rei.com | 37 | — | 0 | 41 | 34 82.9% |
| here | 36 | — | 0 | 40 | 40 100% |
| REI.com | 36 | — | 0 | 102 | 77 75.5% |
| REI Co-op | 35 | — | 0 | 53 | 38 71.7% |
| a few things to consider | 33 | — | 0 | 34 | 34 100% |
| different colors | 25 | — | 0 | 25 | 25 100% |
| REI Outlet | 15 | — | 0 | 17 | 17 100% |
| #OptOutside | 14 | — | 0 | 16 | 15 93.8% |
| REI Expert Advice | 10 | — | 0 | 12 | 9 75% |
| Rei | 10 | — | 0 | 10 | 9 90% |
| https://www.rei.com/ | 9 | — | 0 | 9 | 8 88.9% |
| Rei.com | 8 | — | 0 | 8 | 6 75% |
| REI Adventures | 8 | — | 0 | 10 | 8 80% |
| Website | 8 | — | 0 | 85 | 83 97.6% |
| http://www.rei.com | 7 | — | 0 | 8 | 5 62.5% |
| Buy Now | 7 | — | 0 | 15 | 13 86.7% |
| this | 7 | — | 0 | 10 | 9 90% |
| Ten Essentials | 6 | — | 0 | 6 | 5 83.3% |
| Shop Now | 6 | — | 0 | 12 | 9 75% |
| https://www.rei.com | 6 | — | 0 | 6 | 6 100% |
| REI Outdoor School | 6 | — | 0 | 43 | 43 100% |
| http://www.rei.com/ | 5 | — | 0 | 27 | 15 55.6% |
| click here | 5 | — | 0 | 7 | 6 85.7% |
| REI shopping app | 5 | — | 0 | 5 | 5 100% |
| this one | 5 | — | 0 | 7 | 7 100% |
| breathable fabrics | 4 | — | 0 | 4 | 3 75% |
| REI website | 4 | — | 0 | 6 | 6 100% |
| blocks the wind’s pumping action | 4 | — | 0 | 4 | 4 100% |
| Click Here | 4 | — | 0 | 12 | 12 100% |
| moisture-wicking | 4 | — | 0 | 4 | 4 100% |
| REI Co-Op | 4 | — | 0 | 5 | 5 100% |
| rei.com/learn | 4 | — | 0 | 4 | 2 50% |
| Recreational Equipment Inc. | 4 | — | 0 | 44 | 44 100% |
| R.E.I. | 4 | — | 0 | 114 | 114 100% |
| http://www.rei.com/outlet | 4 | — | 0 | 5 | 3 60% |
| headlamp | 4 | — | 0 | 5 | 5 100% |
| Expert Advice | 4 | — | 0 | 4 | 4 100% |
| rei | 3 | — | 0 | 3 | 1 33.3% |
| REI Co-op Journal | 3 | — | 0 | 3 | 3 100% |
| Sawyer | 3 | — | 0 | 3 | 2 66.7% |
| breathable materials | 3 | — | 0 | 3 | 3 100% |
| 海外購買 | 3 | — | 0 | 4 | 4 100% |
| Wild Ideas Worth Living | 3 | — | 0 | 3 | 3 100% |
| HERE | 3 | — | 0 | 3 | 3 100% |
| Patagonia | 3 | — | 0 | 3 | 1 33.3% |
| #optoutside | 3 | — | 0 | 3 | 3 100% |
| https://www.rei.com/learn/expert-advice/crosscountry-ski-touring-gear.html | 3 | — | 0 | 3 | 3 100% |
Frequently Asked Questions
What anchor texts are used to link to rei.com?
This page shows all anchor texts found in backlinks pointing to rei.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe rei.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does rei.com have?
The anchor text report for rei.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.