Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Optum | 75 | — | 0 | 392 | 385 98.2% |
| 44 | — | 0 | 138 | 138 100% | |
| www.optum.com | 17 | — | 0 | 19 | 19 100% |
| Language Assistance / Non-Discrimination Notice | 12 | — | 0 | 467 | 467 100% |
| Accessibility | 10 | — | 0 | 454 | 454 100% |
| Terms of Use | 10 | — | 0 | 60 | 60 100% |
| Terms of use | 9 | — | 0 | 451 | 451 100% |
| Vulnerability report | 9 | — | 0 | 36 | 36 100% |
| Opt out | 8 | — | 0 | 31 | 31 100% |
| Privacy policy | 7 | — | 0 | 447 | 447 100% |
| https://www.optum.com/ | 6 | — | 0 | 6 | 5 83.3% |
| Optum Health | 5 | — | 0 | 10 | 10 100% |
| 語言協助 / 不歧視通知 | 5 | — | 0 | 20 | 20 100% |
| optum.com | 4 | — | 0 | 143 | 143 100% |
| Asistencia de Idiomas / Aviso de no Discriminación | 4 | — | 0 | 19 | 19 100% |
| both UnitedHealth | 4 | — | 0 | 4 | 4 100% |
| Privacy Policy | 4 | — | 0 | 9 | 9 100% |
| Optum logo | 4 | — | 0 | 15 | 13 86.7% |
| http://optum.com/california | 3 | — | 0 | 3 | 3 100% |
| Optum Behavioral Health | 3 | — | 0 | 87 | 87 100% |
| www.Optum.com | 3 | — | 0 | 6 | 6 100% |
| Learn more | 3 | — | 0 | 5 | 5 100% |
| Careers | 3 | — | 0 | 24 | 24 100% |
| temporary funding assistance program | 3 | — | 0 | 3 | 2 66.7% |
| Newsroom | 3 | — | 0 | 21 | 21 100% |
| Website | 3 | — | 0 | 4 | 4 100% |
| Temporary Funding Assistance Program | 3 | — | 0 | 3 | 3 100% |
| View Website | 3 | — | 0 | 3 | 0 0% |
| OPTUM | 3 | — | 0 | 3 | 2 66.7% |
| Contact us | 2 | — | 0 | 17 | 17 100% |
| https://www.optum.com | 2 | — | 0 | 2 | 0 0% |
| Optum Financial Website | 2 | — | 0 | 2 | 2 100% |
| About us | 2 | — | 0 | 7 | 7 100% |
| Homepage | 2 | — | 0 | 19 | 19 100% |
| OptumLabs | 2 | — | 0 | 2 | 2 100% |
| Personal | 2 | — | 0 | 21 | 21 100% |
| Language Assistance/Non-Discrimination Notice | 2 | — | 0 | 4 | 4 100% |
| optum.com/optumrx | 2 | — | 0 | 2 | 2 100% |
| http://www.optum.com/california | 2 | — | 0 | 2 | 1 50% |
| Visit Website | 2 | — | 0 | 2 | 2 100% |
| More Optum sites | 2 | — | 0 | 7 | 7 100% |
| Fill a Prescription About | 2 | — | 0 | 140 | 140 100% |
| Optum Financial | 2 | — | 0 | 2 | 2 100% |
| Privacy | 2 | — | 0 | 37 | 37 100% |
| United Behavioral Health | 2 | — | 0 | 2 | 2 100% |
| OptumInsight | 2 | — | 0 | 2 | 2 100% |
| https://www.optum.com/en/ | 2 | — | 0 | 2 | 2 100% |
| Learn More | 2 | — | 0 | 2 | 2 100% |
| Optum® EDC Analyzer™ | 2 | — | 0 | 74 | 74 100% |
| Schedule a Virtual Visit Schedule a Virtual Visit | 2 | — | 0 | 2 | 2 100% |
Frequently Asked Questions
What anchor texts are used to link to optum.com?
This page shows all anchor texts found in backlinks pointing to optum.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe optum.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does optum.com have?
The anchor text report for optum.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.