Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| IPA | 18 | — | 0 | 21 | 20 95.2% |
| Institute of Practitioners in Advertising | 13 | — | 0 | 499 | 499 100% |
| 12 | — | 0 | 309 | 309 100% | |
| here | 6 | — | 0 | 6 | 6 100% |
| IPA Bellwether Report | 3 | — | 0 | 3 | 2 66.7% |
| Institute of Practitioners in Advertising (IPA) | 3 | — | 0 | 3 | 3 100% |
| Effectiveness Awards | 3 | — | 0 | 13 | 13 100% |
| Staff and Governance | 2 | — | 0 | 12 | 12 100% |
| IPA Effectiveness Databank | 2 | — | 0 | 2 | 2 100% |
| Binet and Field’s | 2 | — | 0 | 2 | 1 50% |
| IPA Bellwether report | 2 | — | 0 | 2 | 2 100% |
| IPA Bellwether | 2 | — | 0 | 2 | 2 100% |
| advertising Foundation Certificate | 2 | — | 0 | 3 | 3 100% |
| crisis in creative effectiveness | 2 | — | 0 | 2 | 2 100% |
| IPA website | 2 | — | 0 | 2 | 2 100% |
| 60:40 | 2 | — | 0 | 2 | 0 0% |
| Les Binet and Peter Field | 2 | — | 0 | 2 | 2 100% |
| balance between long- and short-term efforts is 60-40 | 2 | — | 0 | 3 | 3 100% |
| IPA (Institute of Practitioners in Advertising) | 2 | — | 0 | 2 | 2 100% |
| People First Promise Congratulations to the companies that have successfully demonstrated their commitment to their people’s mental health and wellbeing. | 2 | — | 0 | 23 | 23 100% |
| FT/IPA Brand Building Campaign Download our free material | 2 | — | 0 | 23 | 23 100% |
| research from the IPA | 2 | — | 0 | 5 | 5 100% |
| IPA Insight Centre Whether you need help with a new business pitch, market research advice or an internal brainstorm, you’ve come to the right place. | 2 | — | 0 | 23 | 23 100% |
| IPA Legal Team Here to help our members with their questions about advertising or employment law. | 2 | — | 0 | 23 | 23 100% |
| http://www.ipa.co.uk | 2 | — | 0 | 3 | 3 100% |
| IPA TouchPoints | 2 | — | 0 | 2 | 2 100% |
| News | 2 | — | 0 | 12 | 12 100% |
| CPD Accreditation Support and Resources | 1 | — | 0 | 11 | 11 100% |
| Cookie Policy | 1 | — | 0 | 11 | 11 100% |
| Estudos do IPA conduzidos por Les Binet e Peter Field | 1 | — | 0 | 1 | 1 100% |
| Podcast Studio | 1 | — | 0 | 11 | 11 100% |
| 2025 27 Eff Acred | 1 | — | 0 | 1 | 1 100% |
| (영문) IPA 연구 보고서 다운로드 받기 | 1 | — | 0 | 1 | 1 100% |
| The 2024 Christmas Consumer | 1 | — | 0 | 1 | 1 100% |
| Apprenticeships information for employers | 1 | — | 0 | 1 | 1 100% |
| IPA Member Logo | 1 | — | 0 | 1 | 1 100% |
| https://ipa.co.uk/news/binet-presents-fast-cheap-predictive-share-of-search-metric | 1 | — | 0 | 1 | 1 100% |
| to invest in it £3.80 for every pound spent | 1 | — | 0 | 1 | 1 100% |
| Search Knowledge Centre | 1 | — | 0 | 11 | 11 100% |
| IPA member agencies, Accelerator agencies and personal members | 1 | — | 0 | 11 | 11 100% |
| # Almost half of Brits plan to digitally detox this Christmas The IPA Insight report, "The 2025 Christmas Consumer", published today (24 July 2025), reveals that nearly half of all British adults plan to limit their screen time this festive period. Published 24 July 2025 | 1 | — | 0 | 1 | 1 100% |
| Analýzy institutů jako IPA nebo Kantar | 1 | — | 0 | 1 | 1 100% |
| Beyond engagement – understanding influencer payback | 1 | — | 0 | 4 | 4 100% |
| # IPA to launch new media carbon calculator with Ad Net Zero’s GMSF Standard built-in The tool will help agencies and their clients calculate and reduce greenhouse gas emissions from their media campaigns. Published 25 September 2025 | 1 | — | 0 | 1 | 1 100% |
| Tesco Clubcard Green Points | 1 | — | 0 | 1 | 1 100% |
| Copywriter - advertising | 1 | — | 0 | 1 | 1 100% |
| Careers in Advertising | 1 | — | 0 | 11 | 11 100% |
| looking | 1 | — | 0 | 1 | 1 100% |
| IPA - job listing pages | 1 | — | 0 | 1 | 1 100% |
| IPA iList | 1 | — | 0 | 1 | 1 100% |
Frequently Asked Questions
What anchor texts are used to link to ipa.co.uk?
This page shows all anchor texts found in backlinks pointing to ipa.co.uk, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe ipa.co.uk.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does ipa.co.uk have?
The anchor text report for ipa.co.uk displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.