gov.uk

Backlink analytics and domain authority

Anchors
All Dofollow Nofollow UGC DR ▾ Ref. domains ▾ Ref. pages ▾ Links to target ▾
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50 anchors All New Lost
Anchor text Ref. domains ▾ Top DR Ref. pages Links to target Dofollow links
here 2639 — 0 7658 7159 93.5%
GOV.UK 1267 — 0 33422 32795 98.1%
1233 — 0 20618 19503 94.6%
gov.uk 856 — 0 1916 1797 93.8%
www.gov.uk 510 — 0 1007 946 93.9%
HMRC 486 — 0 4296 4241 98.7%
Department for Education 427 — 0 2577 2570 99.7%
Gov.uk 424 — 0 1544 1499 97.1%
here. 358 — 0 573 560 97.7%
click here 302 — 0 3660 3148 86%
announced 298 — 0 460 445 96.7%
government website 257 — 0 433 415 95.8%
Companies House 251 — 0 11530 11504 99.8%
Environment Agency 246 — 0 2185 2067 94.6%
guidance 238 — 0 441 436 98.9%
consultation 230 — 0 315 305 96.8%
Public Health England 224 — 0 974 956 98.2%
UK Government 218 — 0 1598 1584 99.1%
GOV.UK website 213 — 0 694 624 89.9%
UK 196 — 0 1884 1872 99.4%
website 193 — 0 277 269 97.1%
United Kingdom 175 — 0 239 204 85.4%
UK Government website 162 — 0 228 219 96.1%
report 155 — 0 192 184 95.8%
gov.uk website 147 — 0 339 319 94.1%
Click here 146 — 0 504 501 99.4%
Ofsted 139 — 0 901 889 98.7%
Government website 139 — 0 180 172 95.6%
UK government 136 — 0 172 156 90.7%
press release 136 — 0 179 168 93.9%
https://www.gov.uk/stamp-duty-land-tax 131 — 0 3684 3683 100%
HMRC website 130 — 0 233 192 82.4%
Universal Credit 126 — 0 161 155 96.3%
Innovate UK 124 — 0 229 199 86.9%
online 123 — 0 162 153 94.4%
Home Office 121 — 0 693 684 98.7%
HERE 121 — 0 258 249 96.5%
Equality Act 2010 117 — 0 161 156 96.9%
published 116 — 0 183 174 95.1%
DVLA 116 — 0 509 498 97.8%
link 114 — 0 251 245 97.6%
Natural England 109 — 0 2298 500 21.8%
MHRA 108 — 0 221 213 96.4%
government 108 — 0 143 138 96.5%
Gov.UK 107 — 0 325 310 95.4%
statement 105 — 0 124 109 87.9%
Ofsted Report 104 — 0 1987 1987 100%
UK government website 103 — 0 136 127 93.4%
DEFRA 101 — 0 168 167 99.4%
https://www.gov.uk/coronavirus 101 — 0 121 119 98.3%
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Frequently Asked Questions
What anchor texts are used to link to gov.uk?
This page shows all anchor texts found in backlinks pointing to gov.uk, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe gov.uk.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does gov.uk have?
The anchor text report for gov.uk displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.