Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| 31 | — | 0 | 95 | 48 50.5% | |
| Lockton | 22 | — | 0 | 37 | 36 97.3% |
| Lockton Companies | 6 | — | 0 | 7 | 7 100% |
| Lockton logo | 3 | — | 0 | 6 | 5 83.3% |
| Lockton Logo | 3 | — | 0 | 15 | 14 93.3% |
| global.lockton.com | 2 | — | 0 | 3 | 3 100% |
| Click here | 2 | — | 0 | 3 | 3 100% |
| Lockton Companies LLC | 2 | — | 0 | 2 | 2 100% |
| external link icon | 2 | — | 0 | 136 | 136 100% |
| Visit Website | 2 | — | 0 | 3 | 3 100% |
| here | 2 | — | 0 | 2 | 2 100% |
| Locktons | 2 | — | 0 | 154 | 154 100% |
| www.lockton.com | 2 | — | 0 | 2 | 2 100% |
| Find Out More | 1 | — | 0 | 1 | 1 100% |
| Lockton KC logo | 1 | — | 0 | 1 | 0 0% |
| Accountants | 1 | — | 0 | 3 | 3 100% |
| Law firm AI: insurance considerations | 1 | — | 0 | 1 | 1 100% |
| Lockton Risk Radar magazine(opens a new window) | 1 | — | 0 | 1 | 1 100% |
| Scotland | 1 | — | 0 | 1 | 1 100% |
| reach out to a member of our team | 1 | — | 0 | 1 | 1 100% |
| https://global.lockton.com/au/en/news-insights/locktons-ultimate-guide-to-contract-works-insurance | 1 | — | 0 | 1 | 1 100% |
| Uruguay | 1 | — | 0 | 1 | 1 100% |
| Partner with us | 1 | — | 0 | 1 | 1 100% |
| Caribbean and Central America | 1 | — | 0 | 1 | 1 100% |
| Cyber risks now dominate boardroom discussions | 1 | — | 0 | 1 | 1 100% |
| visit our Cyber page | 1 | — | 0 | 2 | 2 100% |
| struggle with mental health issues | 1 | — | 0 | 1 | 1 100% |
| Large Law Firms: PII Market Update April 2024 | 1 | — | 0 | 1 | 1 100% |
| penalties could be as high as $4,460. | 1 | — | 0 | 1 | 1 100% |
| 글로벌록톤 홈페이지 | 1 | — | 0 | 1 | 1 100% |
| Lockton's summary of a NSW case | 1 | — | 0 | 1 | 0 0% |
| Risk Control page(opens a new window) | 1 | — | 0 | 1 | 1 100% |
| Internal fraud: the threat to law firms, and how to prevent it | 1 | — | 0 | 1 | 1 100% |
| Logo for Lockton Companies | 1 | — | 0 | 1 | 1 100% |
| Travelers Insurance vs ICS | 1 | — | 0 | 2 | 2 100% |
| Lockton Companies LLP | 1 | — | 0 | 1 | 1 100% |
| Cookies Notice | 1 | — | 0 | 1 | 1 100% |
| introduces a hybrid model | 1 | — | 0 | 1 | 1 100% |
| Platinum sponsor - Lockton | 1 | — | 0 | 129 | 129 100% |
| Read More | 1 | — | 0 | 1 | 1 100% |
| https://global.lockton.com/gb/en/news-insights/anticipating-an-increase-in-wills-and-probate-disputes | 1 | — | 0 | 1 | 1 100% |
| ransomware | 1 | — | 0 | 1 | 1 100% |
| https://global.lockton.com/ | 1 | — | 0 | 1 | 1 100% |
| Kordella, Robert. GLP-1 Indications continue to expand: Potential approvals expected through 2026. Lockton. August 26, 2025. | 1 | — | 0 | 1 | 1 100% |
| www.global.lockton.c... | 1 | — | 0 | 1 | 1 100% |
| Lockton Companies, LLC | 1 | — | 0 | 1 | 1 100% |
| "Shipping firms experience a sharp rise in containers lost at sea," Feb. 25, 2021, Lockton Companies | 1 | — | 0 | 1 | 0 0% |
| Sustainability | 1 | — | 0 | 35 | 35 100% |
| Peru | 1 | — | 0 | 1 | 1 100% |
| Malaysia | 1 | — | 0 | 1 | 1 100% |
Frequently Asked Questions
What anchor texts are used to link to global.lockton.com?
This page shows all anchor texts found in backlinks pointing to global.lockton.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe global.lockton.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does global.lockton.com have?
The anchor text report for global.lockton.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.