Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| University of Exeter | 242 | — | 0 | 1428 | 1413 98.9% |
| 83 | — | 0 | 1929 | 1891 98% | |
| Exeter University | 23 | — | 0 | 28 | 26 92.9% |
| here | 20 | — | 0 | 39 | 34 87.2% |
| Data Protection | 17 | — | 0 | 1122 | 1122 100% |
| www.exeter.ac.uk | 17 | — | 0 | 24 | 22 91.7% |
| Using our site | 16 | — | 0 | 1081 | 1081 100% |
| Exeter | 16 | — | 0 | 18 | 18 100% |
| Freedom of Information | 16 | — | 0 | 1081 | 1081 100% |
| The University of Exeter | 14 | — | 0 | 551 | 551 100% |
| Accessibility | 14 | — | 0 | 904 | 904 100% |
| International students | 13 | — | 0 | 248 | 248 100% |
| study | 13 | — | 0 | 13 | 13 100% |
| Environment and Sustainability Institute | 13 | — | 0 | 22 | 21 95.5% |
| Modern Slavery Act Statement | 13 | — | 0 | 877 | 877 100% |
| Alumni and supporters | 12 | — | 0 | 505 | 505 100% |
| Copyright & disclaimer | 12 | — | 0 | 181 | 181 100% |
| Contact us | 11 | — | 0 | 212 | 212 100% |
| Degree Apprenticeships | 11 | — | 0 | 195 | 195 100% |
| Our departments | 11 | — | 0 | 547 | 547 100% |
| Global Systems Institute | 11 | — | 0 | 34 | 33 97.1% |
| Library | 11 | — | 0 | 288 | 288 100% |
| Staff | 10 | — | 0 | 150 | 150 100% |
| Site map | 10 | — | 0 | 785 | 785 100% |
| Studying at Exeter | 10 | — | 0 | 150 | 150 100% |
| Finance Helpdesk | 9 | — | 0 | 192 | 192 100% |
| View all events | 9 | — | 0 | 192 | 192 100% |
| Our campuses | 9 | — | 0 | 259 | 259 100% |
| Accommodation | 9 | — | 0 | 192 | 192 100% |
| Organisation | 9 | — | 0 | 192 | 192 100% |
| https://www.exeter.ac.uk/ | 9 | — | 0 | 10 | 9 90% |
| Local community | 9 | — | 0 | 192 | 192 100% |
| Make a payment | 9 | — | 0 | 192 | 192 100% |
| New students | 9 | — | 0 | 196 | 196 100% |
| Student life | 9 | — | 0 | 192 | 192 100% |
| Strategies | 9 | — | 0 | 192 | 192 100% |
| Regional Engagement | 9 | — | 0 | 192 | 192 100% |
| Universidad de Exeter | 9 | — | 0 | 15 | 13 86.7% |
| Careers | 9 | — | 0 | 192 | 192 100% |
| Graduation | 9 | — | 0 | 191 | 191 100% |
| Term dates | 9 | — | 0 | 259 | 259 100% |
| Find us | 9 | — | 0 | 768 | 768 100% |
| Prospective staff | 9 | — | 0 | 192 | 192 100% |
| Online degrees and courses | 8 | — | 0 | 125 | 125 100% |
| Come to an Open Day | 8 | — | 0 | 125 | 125 100% |
| Programme and module information | 8 | — | 0 | 124 | 124 100% |
| Equality, diversity, and inclusion | 8 | — | 0 | 125 | 125 100% |
| Why choose Exeter? | 8 | — | 0 | 125 | 125 100% |
| Teacher Training (PGCE) | 8 | — | 0 | 125 | 125 100% |
| Undergraduate courses | 8 | — | 0 | 125 | 125 100% |
Frequently Asked Questions
What anchor texts are used to link to exeter.ac.uk?
This page shows all anchor texts found in backlinks pointing to exeter.ac.uk, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe exeter.ac.uk.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does exeter.ac.uk have?
The anchor text report for exeter.ac.uk displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.