Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| 5118 | — | 0 | 146399 | 128782 88% | |
| Better Business Bureau | 2253 | — | 0 | 32447 | 25124 77.4% |
| BBB | 1266 | — | 0 | 27782 | 23557 84.8% |
| Better Business Bureau Accredited Business | 531 | — | 0 | 15555 | 15228 97.9% |
| BBB Accredited Business | 409 | — | 0 | 19697 | 16720 84.9% |
| Better Business Bureau (BBB) | 280 | — | 0 | 910 | 873 95.9% |
| BBB Logo | 235 | — | 0 | 12039 | 11215 93.2% |
| bbb | 208 | — | 0 | 5976 | 4935 82.6% |
| BBB logo | 157 | — | 0 | 6080 | 5418 89.1% |
| BBB Accredited | 127 | — | 0 | 4064 | 3971 97.7% |
| www.bbb.org | 121 | — | 0 | 210 | 191 91% |
| bbb.org | 93 | — | 0 | 591 | 577 97.6% |
| Visit Website | 92 | — | 0 | 112 | 112 100% |
| bbb.png | 87 | — | 0 | 1175 | 681 58% |
| Picture | 86 | — | 0 | 367 | 367 100% |
| BBB A+ Rating | 86 | — | 0 | 3017 | 2887 95.7% |
| Better Business Bureau Logo | 77 | — | 0 | 6042 | 5330 88.2% |
| BBB.org | 73 | — | 0 | 230 | 221 96.1% |
| bbb logo | 69 | — | 0 | 1653 | 1349 81.6% |
| BBB Accredited Business logo | 67 | — | 0 | 1145 | 1019 89% |
| BBB Rating | 67 | — | 0 | 5118 | 5089 99.4% |
| Hot Tubs, Spas, Portable Spas, Swim Spas for Sale www.bbb.org | 59 | — | 0 | 61 | 61 100% |
| logo | 59 | — | 0 | 516 | 516 100% |
| Click to verify BBB accreditation and to see a BBB report. | 58 | — | 0 | 4058 | 3878 95.6% |
| here | 57 | — | 0 | 540 | 536 99.3% |
| Accredited Business | 51 | — | 0 | 9733 | 9733 100% |
| A+ rating | 51 | — | 0 | 167 | 162 97% |
| Better Business Bureau logo | 50 | — | 0 | 2658 | 2623 98.7% |
| BBB A+ | 48 | — | 0 | 13554 | 13525 99.8% |
| BBB Scam Tracker | 46 | — | 0 | 53 | 49 92.5% |
| A+ BBB rating | 42 | — | 0 | 433 | 176 40.6% |
| The Better Business Bureau | 41 | — | 0 | 51 | 50 98% |
| A+ rating with the Better Business Bureau | 41 | — | 0 | 84 | 83 98.8% |
| A+ rating from the Better Business Bureau | 39 | — | 0 | 69 | 68 98.6% |
| https://www.bbb.org/ | 39 | — | 0 | 150 | 148 98.7% |
| A+ rating with the BBB | 35 | — | 0 | 76 | 73 96.1% |
| BBB Profile | 33 | — | 0 | 965 | 965 100% |
| A+ BBB Rating | 33 | — | 0 | 926 | 923 99.7% |
| BBB accredited | 32 | — | 0 | 127 | 127 100% |
| https://www.bbb.org | 32 | — | 0 | 61 | 49 80.3% |
| BBB Reviews | 31 | — | 0 | 753 | 753 100% |
| bbb-logo | 31 | — | 0 | 845 | 618 73.1% |
| Better Business Bureau. | 31 | — | 0 | 82 | 80 97.6% |
| Better Business Bureau Accredited | 30 | — | 0 | 354 | 351 99.2% |
| bbb.png<img src="/wp-content/plugins/client-plugins/client-cred-builders/static/bbb.png" alt="bbb.png"/> | 29 | — | 0 | 257 | 0 0% |
| Better Business Bureau’s (BBB) Wise Giving Alliance | 28 | — | 0 | 28 | 28 100% |
| Image | 28 | — | 0 | 491 | 302 61.5% |
| BBB Seal | 28 | — | 0 | 1602 | 1304 81.4% |
| BBB accredited business | 28 | — | 0 | 283 | 244 86.2% |
| better business bureau | 28 | — | 0 | 1657 | 1657 100% |
Frequently Asked Questions
What anchor texts are used to link to bbb.org?
This page shows all anchor texts found in backlinks pointing to bbb.org, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe bbb.org.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does bbb.org have?
The anchor text report for bbb.org displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.