Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Aviva | 74 | — | 0 | 184 | 179 97.3% |
| 11 | — | 0 | 70 | 68 97.1% | |
| Aviva plc | 7 | — | 0 | 81 | 80 98.8% |
| www.aviva.com | 6 | — | 0 | 9 | 8 88.9% |
| AVIVA | 5 | — | 0 | 5 | 5 100% |
| aviva.com | 5 | — | 0 | 81 | 81 100% |
| https://www.aviva.com/sustainability/climate/ | 4 | — | 0 | 5 | 5 100% |
| Aviva Plc | 3 | — | 0 | 4 | 4 100% |
| www.aviva.com/newsroom | 3 | — | 0 | 5 | 5 100% |
| Read the announcement | 3 | — | 0 | 26 | 26 100% |
| research from Aviva | 3 | — | 0 | 3 | 3 100% |
| www.aviva.com/about-us | 3 | — | 0 | 5 | 5 100% |
| Aviva Investors | 2 | — | 0 | 5 | 5 100% |
| click here | 2 | — | 0 | 5 | 5 100% |
| Aviva PLC | 2 | — | 0 | 2 | 2 100% |
| Aviva plc, corporate website | 2 | — | 0 | 417 | 417 100% |
| Newsroom | 2 | — | 0 | 13 | 13 100% |
| Sign up | 2 | — | 0 | 2 | 2 100% |
| https://www.aviva.com/about-us/our-people/ | 2 | — | 0 | 2 | 2 100% |
| Aviva.com | 2 | — | 0 | 21 | 21 100% |
| https://www.aviva.com/ | 2 | — | 0 | 2 | 1 50% |
| http://www.aviva.com | 2 | — | 0 | 2 | 2 100% |
| here | 2 | — | 0 | 2 | 2 100% |
| www.aviva.com/climate-goals | 2 | — | 0 | 2 | 2 100% |
| said | 2 | — | 0 | 2 | 2 100% |
| study conducted by Aviva | 2 | — | 0 | 2 | 0 0% |
| www.aviva.com/sustainability | 2 | — | 0 | 2 | 2 100% |
| compañía | 1 | — | 0 | 1 | 1 100% |
| According to Aviva | 1 | — | 0 | 1 | 1 100% |
| www.twitter.com/avivaplc/ | 1 | — | 0 | 2 | 2 100% |
| une entreprise zéro émission nette d’ici 2040 | 1 | — | 0 | 1 | 1 100% |
| https://www.aviva.com/newsroom/news-releases/2023/10/over-65s-top-poll-of-climate-conscious-behaviours/ | 1 | — | 0 | 1 | 1 100% |
| www.aviva.com/about-us/our-board/ | 1 | — | 0 | 1 | 1 100% |
| 1 | — | 0 | 1 | 1 100% | |
| www.aviva.com/careers/ | 1 | — | 0 | 1 | 1 100% |
| third | 1 | — | 0 | 1 | 1 100% |
| Aviva with Chunyu Online Doctor in China | 1 | — | 0 | 1 | 1 100% |
| Aviva providing funding for land | 1 | — | 0 | 1 | 1 100% |
| Smart & flexible working Whether you need quiet time, or time to fuse with other bright minds, it’s all about finding a balance. Read more | 1 | — | 0 | 1 | 1 100% |
| c | 1 | — | 0 | 1 | 1 100% |
| http://www.aviva.com/media/ | 1 | — | 0 | 2 | 2 100% |
| https://www.aviva.com/newsroom/news-releases/2020/11/aviva-opens-one-of-the-uks-largest-solar-initiatives/ | 1 | — | 0 | 1 | 1 100% |
| figures published by the Equity Release Council | 1 | — | 0 | 1 | 1 100% |
| Aviva Assicurazioni | 1 | — | 0 | 1 | 1 100% |
| In focus: WealthAviva plc | 1 | — | 0 | 1 | 1 100% |
| Opens in a new window/tab icon. | 1 | — | 0 | 2 | 2 100% |
| ODWIEDŹ OFICJALNĄ STRONĘ INTERNETOWĄ | 1 | — | 0 | 1 | 1 100% |
| one in five UK adults | 1 | — | 0 | 1 | 1 100% |
| www.aviva.com/about-us/ | 1 | — | 0 | 1 | 1 100% |
| sur cette page | 1 | — | 0 | 1 | 1 100% |
Frequently Asked Questions
What anchor texts are used to link to aviva.com?
This page shows all anchor texts found in backlinks pointing to aviva.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe aviva.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does aviva.com have?
The anchor text report for aviva.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.