Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Australia Post | 146 | — | 0 | 1434 | 776 54.1% |
| here | 50 | — | 0 | 388 | 382 98.5% |
| Australia Post website | 31 | — | 0 | 502 | 500 99.6% |
| 26 | — | 0 | 287 | 285 99.3% | |
| www.auspost.com.au | 21 | — | 0 | 534 | 534 100% |
| https://auspost.com.au/mypost/track/#/search | 19 | — | 0 | 47 | 47 100% |
| auspost.com.au | 15 | — | 0 | 179 | 178 99.4% |
| click here | 14 | — | 0 | 92 | 92 100% |
| Australia Post calculator | 11 | — | 0 | 501 | 501 100% |
| more info | 11 | — | 0 | 168 | 168 100% |
| Australia Post International Delivery Times | 10 | — | 0 | 334 | 334 100% |
| Australia Post - Track My Parcel | 10 | — | 0 | 334 | 334 100% |
| Australia Post Domestic Delivery Times | 10 | — | 0 | 334 | 334 100% |
| Australia Post Current Service Updates | 10 | — | 0 | 334 | 334 100% |
| http://auspost.com.au/track/ | 9 | — | 0 | 20 | 20 100% |
| https://auspost.com.au/ | 8 | — | 0 | 90 | 86 95.6% |
| HERE | 8 | — | 0 | 49 | 49 100% |
| go here | 8 | — | 0 | 8 | 8 100% |
| AusPost | 7 | — | 0 | 8 | 8 100% |
| Track My Order | 7 | — | 0 | 483 | 483 100% |
| Website | 6 | — | 0 | 8 | 5 62.5% |
| https://auspost.com.au/parcels-mail/calculate-postage-delivery-times/#/ | 5 | — | 0 | 6 | 6 100% |
| here. | 5 | — | 0 | 5 | 5 100% |
| Postage Assessment Calculator | 5 | — | 0 | 5 | 5 100% |
| https://auspost.com.au | 5 | — | 0 | 5 | 4 80% |
| Click here | 5 | — | 0 | 59 | 59 100% |
| https://auspost.com.au/mypost/track/search | 5 | — | 0 | 93 | 93 100% |
| AusPost Website | 4 | — | 0 | 4 | 4 100% |
| http://auspost.com.au/track/track.html | 4 | — | 0 | 271 | 271 100% |
| Australia Post Website | 4 | — | 0 | 98 | 98 100% |
| Click Here | 4 | — | 0 | 14 | 14 100% |
| Australian Post | 4 | — | 0 | 357 | 357 100% |
| Australia Post Tracking | 4 | — | 0 | 4 | 3 75% |
| Bank@Post | 4 | — | 0 | 5 | 5 100% |
| website | 4 | — | 0 | 5 | 5 100% |
| post office | 4 | — | 0 | 4 | 4 100% |
| Auspost | 4 | — | 0 | 763 | 763 100% |
| https://auspost.com.au/sending/parcelsoverseas/zones | 3 | — | 0 | 3 | 3 100% |
| International money transfer with Western Union | 3 | — | 0 | 3 | 3 100% |
| Order tracking | 3 | — | 0 | 145 | 145 100% |
| Australia Post. | 3 | — | 0 | 5 | 5 100% |
| Learn more | 3 | — | 0 | 3 | 3 100% |
| Next Day Guarantee | 3 | — | 0 | 59 | 59 100% |
| https://auspost.com.au/mypost/track/ | 3 | — | 0 | 3 | 3 100% |
| http://www.auspost.com.au/ | 3 | — | 0 | 3 | 3 100% |
| www.auspost.com.au/parcels-mail/track.html#/track | 3 | — | 0 | 30 | 30 100% |
| http://auspost.com.au/ | 3 | — | 0 | 89 | 88 98.9% |
| Learn More | 3 | — | 0 | 3 | 3 100% |
| Track my order via AusPost | 3 | — | 0 | 167 | 167 100% |
| http://auspost.com.au/parcels-mail/delivery-areas.html | 3 | — | 0 | 154 | 154 100% |
Frequently Asked Questions
What anchor texts are used to link to auspost.com.au?
This page shows all anchor texts found in backlinks pointing to auspost.com.au, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe auspost.com.au.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does auspost.com.au have?
The anchor text report for auspost.com.au displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.