Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| Aon | 124 | — | 0 | 660 | 644 97.6% |
| 108 | — | 0 | 2062 | 2048 99.3% | |
| AON | 56 | — | 0 | 1059 | 1056 99.7% |
| Aon plc | 42 | — | 0 | 88 | 80 90.9% |
| www.aon.com | 31 | — | 0 | 51 | 40 78.4% |
| Aon Hewitt | 19 | — | 0 | 21 | 20 95.2% |
| here | 17 | — | 0 | 26 | 25 96.2% |
| Website | 7 | — | 0 | 9 | 9 100% |
| aon.com | 7 | — | 0 | 446 | 443 99.3% |
| Global Risk Management Survey | 7 | — | 0 | 12 | 12 100% |
| Aon Newsroom | 6 | — | 0 | 7 | 6 85.7% |
| Contact Us | 6 | — | 0 | 521 | 521 100% |
| Legal | 6 | — | 0 | 458 | 458 100% |
| newsroom | 6 | — | 0 | 6 | 6 100% |
| Privacy Statement | 6 | — | 0 | 95 | 95 100% |
| privacy statement | 6 | — | 0 | 182 | 182 100% |
| Visit Website | 6 | — | 0 | 6 | 6 100% |
| Privacy Policy | 5 | — | 0 | 22 | 22 100% |
| Privacy | 5 | — | 0 | 450 | 450 100% |
| http://www.aon.com | 4 | — | 0 | 4 | 4 100% |
| innate desire to be helpful | 4 | — | 0 | 4 | 0 0% |
| Aon Corporation | 4 | — | 0 | 5 | 5 100% |
| Climate and Catastrophe Insight | 4 | — | 0 | 5 | 5 100% |
| hier | 4 | — | 0 | 4 | 4 100% |
| Cookie Notice | 4 | — | 0 | 453 | 453 100% |
| Aon Benfield | 3 | — | 0 | 3 | 3 100% |
| Aon plc (NYSE:AON) | 3 | — | 0 | 3 | 3 100% |
| recent study by Aon Hewitt | 3 | — | 0 | 3 | 3 100% |
| Visit Site | 3 | — | 0 | 4 | 4 100% |
| Learn more | 3 | — | 0 | 31 | 31 100% |
| report | 3 | — | 0 | 3 | 3 100% |
| aon | 3 | — | 0 | 9 | 9 100% |
| Stroz Friedberg | 3 | — | 0 | 3 | 2 66.7% |
| Click Here to Read Full Article | 3 | — | 0 | 3 | 3 100% |
| Aon logo | 3 | — | 0 | 4 | 1 25% |
| AON Logo | 3 | — | 0 | 10 | 10 100% |
| www.aon.com/2017GlobalRisk | 2 | — | 0 | 2 | 2 100% |
| International Locations | 2 | — | 0 | 8 | 8 100% |
| Global 2025 Cyber Risk Report | 2 | — | 0 | 2 | 2 100% |
| Aon Holding Deutschland GmbH | 2 | — | 0 | 2 | 2 100% |
| AON logo | 2 | — | 0 | 2 | 2 100% |
| Aon Reinsurance Solutions | 2 | — | 0 | 2 | 1 50% |
| Aon Global Privacy Statement | 2 | — | 0 | 2 | 2 100% |
| Global Catastrophe Recap | 2 | — | 0 | 2 | 2 100% |
| Privacy Notice for US Locations with Applicable Privacy Laws | 2 | — | 0 | 2 | 2 100% |
| Aon Intellectual Property Solutions | 2 | — | 0 | 2 | 2 100% |
| Aon.com | 2 | — | 0 | 5 | 5 100% |
| 31% of manufacturers | 2 | — | 0 | 2 | 2 100% |
| Privacidad | 2 | — | 0 | 4 | 4 100% |
| Cookie Notice | 2 | — | 0 | 2 | 2 100% |
Frequently Asked Questions
What anchor texts are used to link to aon.com?
This page shows all anchor texts found in backlinks pointing to aon.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe aon.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does aon.com have?
The anchor text report for aon.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.