Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| American Express | 729 | — | 0 | 20678 | 19032 92% |
| 424 | — | 0 | 21448 | 20176 94.1% | |
| https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html | 217 | — | 0 | 248 | 237 95.6% |
| https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/ | 167 | — | 0 | 185 | 177 95.7% |
| https://www.americanexpress.com/en-pl/company/legal/privacy-centre/european-implementing-principles/ | 124 | — | 0 | 139 | 133 95.7% |
| https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/ | 113 | — | 0 | 122 | 118 96.7% |
| https://www.americanexpress.com/de/content/privacy-policy-statement.html | 99 | — | 0 | 103 | 97 94.2% |
| Small Business Saturday | 61 | — | 0 | 73 | 70 95.9% |
| americanexpress.com | 61 | — | 0 | 509 | 503 98.8% |
| Amex | 54 | — | 0 | 5104 | 5101 99.9% |
| materials available to you from Shop Small | 53 | — | 0 | 53 | 53 100% |
| https://www.americanexpress.com/de | 44 | — | 0 | 46 | 44 95.7% |
| amex | 41 | — | 0 | 94 | 94 100% |
| here | 41 | — | 0 | 109 | 77 70.6% |
| https://www.americanexpress.com/de/content/privacy-policy-statement.html) | 37 | — | 0 | 39 | 39 100% |
| AMEX | 36 | — | 0 | 529 | 527 99.6% |
| www.americanexpress.com | 36 | — | 0 | 51 | 48 94.1% |
| https://www.americanexpress.com/de/ | 32 | — | 0 | 34 | 32 94.1% |
| アメリカン・エキスプレスカードをご利用の方 | 32 | — | 0 | 32 | 32 100% |
| “shopping small the Saturday after Thanksgiving.” | 31 | — | 0 | 31 | 31 100% |
| こちら | 28 | — | 0 | 66 | 66 100% |
| https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html) | 25 | — | 0 | 26 | 26 100% |
| American Express SafeKey | 24 | — | 0 | 40 | 39 97.5% |
| AMERICAN EXPRESS | 20 | — | 0 | 1061 | 1058 99.7% |
| American Express Platinum | 19 | — | 0 | 32 | 26 81.2% |
| American Express Gold Card | 19 | — | 0 | 23 | 22 95.7% |
| 公式サイト | 18 | — | 0 | 24 | 22 91.7% |
| ici | 17 | — | 0 | 17 | 16 94.1% |
| american express | 17 | — | 0 | 811 | 800 98.6% |
| See Rates & Fees | 17 | — | 0 | 132 | 130 98.5% |
| Apply Now | 17 | — | 0 | 92 | 92 100% |
| https://www.americanexpress.com/ | 15 | — | 0 | 18 | 15 83.3% |
| American Express Logo | 15 | — | 0 | 766 | 711 92.8% |
| American Express Platinum Card | 15 | — | 0 | 32 | 29 90.6% |
| https://www.americanexpress.com | 15 | — | 0 | 17 | 12 70.6% |
| American Express Travel | 14 | — | 0 | 21 | 19 90.5% |
| American Express logo | 14 | — | 0 | 1139 | 731 64.2% |
| americanexpress.com/benefitsguide | 12 | — | 0 | 40 | 37 92.5% |
| American Express Company | 12 | — | 0 | 15 | 15 100% |
| Amex Platinum | 12 | — | 0 | 24 | 19 79.2% |
| American Express® Gold Card | 11 | — | 0 | 13 | 11 84.6% |
| https://www.americanexpress.com/de/?inav=NavLogo | 11 | — | 0 | 17 | 17 100% |
| Learn More | 10 | — | 0 | 65 | 60 92.3% |
| The Hotel Collection | 10 | — | 0 | 12 | 9 75% |
| Website | 10 | — | 0 | 15 | 11 73.3% |
| Shop Small | 10 | — | 0 | 148 | 148 100% |
| https://www.americanexpress.com/merchantopguide | 9 | — | 0 | 12 | 11 91.7% |
| Amex Travel | 8 | — | 0 | 9 | 9 100% |
| Rates & Fees | 8 | — | 0 | 222 | 134 60.4% |
| アメリカン・エキスプレス | 8 | — | 0 | 8 | 8 100% |
Frequently Asked Questions
What anchor texts are used to link to americanexpress.com?
This page shows all anchor texts found in backlinks pointing to americanexpress.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe americanexpress.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does americanexpress.com have?
The anchor text report for americanexpress.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.