Anchors
| Anchor text | Ref. domains ▾ | Top DR | Ref. pages | Links to target | Dofollow links |
|---|---|---|---|---|---|
| AdExchanger | 75 | — | 0 | 415 | 403 97.1% |
| 19 | — | 0 | 229 | 229 100% | |
| Ad Exchanger | 15 | — | 0 | 18 | 17 94.4% |
| Adexchanger | 9 | — | 0 | 14 | 13 92.9% |
| here | 9 | — | 0 | 10 | 10 100% |
| AdExchanger.com | 6 | — | 0 | 595 | 595 100% |
| .adx-1 { fill: none; } .adx-1, .adx-2, .adx-3 { stroke-width: 0px; } .adx-2 { fill: currentColor; } .adx-3 { fill: none; } | 6 | — | 0 | 2890 | 2890 100% |
| Programmatic I/O | 5 | — | 0 | 5 | 4 80% |
| adexchanger.com | 5 | — | 0 | 6 | 6 100% |
| Allison Schiff | 4 | — | 0 | 5 | 4 80% |
| Read More | 4 | — | 0 | 10 | 10 100% |
| ad exchanger | 4 | — | 0 | 4 | 4 100% |
| 4 | — | 0 | 12 | 9 75% | |
| adexchanger | 4 | — | 0 | 7 | 7 100% |
| said | 4 | — | 0 | 4 | 3 75% |
| Read more | 3 | — | 0 | 5 | 5 100% |
| told AdExchanger | 3 | — | 0 | 4 | 2 50% |
| AdExchanger reported | 3 | — | 0 | 5 | 5 100% |
| Disney | 3 | — | 0 | 4 | 4 100% |
| Source | 3 | — | 0 | 11 | 6 54.5% |
| according to AdExchanger | 3 | — | 0 | 3 | 3 100% |
| AdExchanger Talks | 3 | — | 0 | 3 | 3 100% |
| reported | 3 | — | 0 | 3 | 3 100% |
| Facebook Is Testing A New In-App Screen On iOS 14 To Convince Users To Opt Into Tracking | 2 | — | 0 | 3 | 3 100% |
| Learn more | 2 | — | 0 | 2 | 2 100% |
| 2021 Programmatic Power Players | 2 | — | 0 | 2 | 2 100% |
| announcement last week | 2 | — | 0 | 2 | 2 100% |
| Adexchanger.com | 2 | — | 0 | 2 | 2 100% |
| that’s exactly what happened this week | 2 | — | 0 | 2 | 2 100% |
| 3 Ways Partnerships Can Drive Better Marketing Analytics and ROI | 2 | — | 0 | 3 | 3 100% |
| The Big Story | 2 | — | 0 | 2 | 2 100% |
| https://www.adexchanger.com/ai/ces-2026-whats-real-and-whats-bs-when-it-comes-to-ai/ | 2 | — | 0 | 4 | 0 0% |
| Validating Snapchat; Malware Strikes YouTube | 2 | — | 0 | 2 | 2 100% |
| acquired | 2 | — | 0 | 3 | 3 100% |
| announced | 2 | — | 0 | 2 | 2 100% |
| AdExchanger article | 2 | — | 0 | 3 | 3 100% |
| По оценкам | 2 | — | 0 | 2 | 1 50% |
| The AI Search Reckoning Is Dismantling Open Web Traffic – And Publishers May Never Recover | 2 | — | 0 | 3 | 3 100% |
| its clean room | 2 | — | 0 | 2 | 2 100% |
| IDFA Apocalypse: What We Know (And Don’t) | 2 | — | 0 | 2 | 2 100% |
| identity graphs | 2 | — | 0 | 2 | 2 100% |
| AdExchanger Awards 2022 | 2 | — | 0 | 32 | 32 100% |
| promoted posts on the iOS app | 2 | — | 0 | 2 | 2 100% |
| Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams | 2 | — | 0 | 2 | 2 100% |
| CTV’s SSP overload: | 2 | — | 0 | 3 | 3 100% |
| Spotify | 2 | — | 0 | 3 | 3 100% |
| AdExchanger Programmatic Power Players 2023 | 2 | — | 0 | 34 | 34 100% |
| publishing and programmatic ecosystem | 2 | — | 0 | 2 | 2 100% |
| NBCUniversal | 2 | — | 0 | 2 | 2 100% |
| told | 2 | — | 0 | 2 | 2 100% |
Frequently Asked Questions
What anchor texts are used to link to adexchanger.com?
This page shows all anchor texts found in backlinks pointing to adexchanger.com, sorted by the number of referring domains using each anchor. Anchor texts range from branded terms (like the domain name itself) to keyword-rich phrases that describe the linked content. The distribution of anchor texts reveals how other websites perceive and describe adexchanger.com.
What is anchor text?
Anchor text is the visible, clickable text in a hyperlink. Search engines use anchor text as a signal to understand what the linked page is about. For example, if many sites link to a page using the anchor text "best running shoes," search engines infer that the page is relevant to that topic. Anchor text appears in several forms: exact-match (contains target keywords), branded (uses the company or domain name), generic (like "click here"), and naked URLs.
Why is anchor text analysis important for SEO?
Anchor text analysis helps identify potential SEO risks and opportunities. A natural backlink profile has diverse anchor texts including branded terms, generic phrases, and topic-relevant keywords. Over-optimization, where too many backlinks use the same exact-match keyword anchor, can trigger search engine penalties. Conversely, understanding which anchors drive the most authority (measured by referring domain count and DR) helps prioritize link building efforts.
How many unique anchor texts does adexchanger.com have?
The anchor text report for adexchanger.com displays all distinct anchor texts grouped by their hash. Each row shows how many unique referring domains use that anchor, the total number of links, and the dofollow percentage. A high number of unique anchors generally indicates a healthy, natural backlink profile with diverse link sources.